Chapter 1
The Rise: From Rubber Boots to Ruling the World
Nokia began as a paper mill in 1865. By 1998, it was the world's best-selling mobile phone company.
Nokia's story begins in 1865 in Tampere, Finland, where Fredrik Idestam founded a wood pulp mill. Over the next century, the company diversified into rubber boots, cables, and eventually electronics. Nokia made televisions, personal computers, and military equipment before stumbling upon the technology that would make it famous.
In the early 1990s, Nokia made a critical bet: it decided to focus entirely on mobile telecommunications. This was a brave, counterintuitive decision at a time when mobile phones were large, expensive, and limited to business executives.
The 3310 Era
The Nokia 3310, launched in 2000, became a cultural phenomenon. It was nearly indestructible, had battery life measured in weeks, and became the bestselling phone in history. At its peak in 2007, Nokia was selling more phones per day than any other company. One in three mobile phones sold globally was a Nokia.
Nokia at its Peak (2007)
- 40% global mobile phone market share
- Over 63,000 employees worldwide
- Revenue of $74 billion
- Produced 400+ million phones per year
- Brand valued at $35 billion